Loom

A video messaging tool that allows users to quickly create and share video recordings. It’s often used for creating video tutorials, providing feedback, and communicating more effectively with remote teams or clients.
See the full email journey in chronological orderShow Original Layout
Number of emails:
30
Duration
4 Years
Date Started:
August 25, 2020
Date Ended:
May 05, 2024
Avg time delay:
11 Days

Miscellaneous Touchpoints

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
Action Required: There's an issue with your recent Loom payment
Loom email 39
Action Required: There's an issue with your recent Loom payment
Loom email 40
Thank you for your payment
Loom email 11
We're updating our Customer Agreement
Loom email 23

Engage via Content

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
One Webinar to Become a One-Take Wonder 🎥
Loom email 24
Webinar: Faster, clearer documentation with Loom AI
Loom email 29

Request Feedback

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
How are we doing?
Loom email 31
How are we doing?
Loom email 37
How likely
Loom email 20
Jonathan, we want to hear from you!
Loom email 25
We want your feedback!
Loom email 27

Celebrate Milestones

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
Congrats, you recorded your first video on Loom 🥳
Loom email 9
Your 2023 in Review: What Type of Loom Personality Are You?
Loom email 12
Your 2024 in Review: What Type of Loom Personality Are You?
Loom email 38
Your December Loom Review 💜
Loom email 16
Your January Loom Review 💜
Loom email 19
Your January Loom Review 💜
Loom email 41
Your July Loom Review 💜
Loom email 30

Announce New Features

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
Editing just got easier 🔍
Loom email 34
New in Loom: Record and share your videos 60% faster ⚡
Loom email 17
Your February Loom Review 💜
Loom email 43
⏪ Introducing Live Rewind: recover from recording mistakes in real-time, for free!
Loom email 21
📸 NEW: Loom’s free screenshot tool
Loom email 42

Educate & Retain

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
Explaining the Workflow in Detail has been seen 👀
Loom email 14
Invite to join the exclusive ✨Loomineers✨
Loom email 22
Video Recovery Attempt Status Update
Loom email 13
Your loom is getting a lot of views!
Loom email 15

Expand User

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
Jonathan, did you notice the magic of Loom AI in your last video? ✨
Loom email 28
Let Loom take your meeting notes
Loom email 44
Try Loom AI – before prices take off! 🚀
Loom email 32
You record it, Loom now writes it. 🎥✨📝
Loom email 26
💫 You record, Loom AI does the rest.
Loom email 18

Win Back Churned User

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
Digistorms has been downgraded to Loom Starter
Loom email 33
Get your free trial of the best of Loom 🚀
Loom email 35

Onboard Paid User

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
Thank you for your payment
Loom email 8
Try recording a Loom
Loom email 10
Welcome to Loom Business!
Loom email 36

Onboard Free User

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
Digistorms has been downgraded to Loom Starter
Loom email 6
Highlight new product features with Loom
Loom email 2
Loom Business! Welcome to your trial 🔮
Loom email 1
Only 3 days left on your free trial of Loom Business
Loom email 4
Showcase your latest content marketing campaign with Loom
Calendly email 3
🤩 Redesigned Loom desktop recorder: faster, more reliable, and easier to use
Loom email 5

Content Engagement

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
No email template available on this category

Convert Free Users to Paid

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
No email template available on this category

Product Activity

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
No email template available on this category

Product Update

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
No email template available on this category

Re-Engage Cancelled Paid Users

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
No email template available on this category

Re-Engage Downgraded Paid Users

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
No email template available on this category

Retain and Upsell Paid Users

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
No email template available on this category

Webinar

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
August 8, 2025
Date Ended:
May 05, 2027
Avg time delay:
3 Days
No email template available on this category

Hi, I'm Jonathan 👋
‍
I help established B2B SaaS companies automate their messaging to unlock consistent revenue across their customer journey.
‍
Need help? Book a call today.

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