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Subject:
Loom Business! Welcome to your trial 🔮
Date sent:
October 21, 2023
from
Subject:
Highlight new product features with Loom
Date sent:
October 22, 2023
from
Subject:
Showcase your latest content marketing campaign with Loom
Date sent:
October 28, 2023
from
Subject:
Only 3 days left on your free trial of Loom Business
Date sent:
November 1, 2023
from
Subject:
🤩 Redesigned Loom desktop recorder: faster, more reliable, and easier to use
Date sent:
November 2, 2023
from
Subject:
Digistorms has been downgraded to Loom Starter
Date sent:
November 4, 2023
from
Subject:
Welcome to Loom Business!
Date sent:
November 9, 2023
from
Subject:
Thank you for your payment
Date sent:
November 9, 2023
from
Subject:
Congrats, you recorded your first video on Loom 🥳
Date sent:
November 9, 2023
from
Subject:
Try recording a Loom
Date sent:
November 28, 2023
from
Subject:
Thank you for your payment
Date sent:
December 9, 2023
from
Subject:
Your 2023 in Review: What Type of Loom Personality Are You?
Date sent:
December 13, 2023
from
Subject:
Video Recovery Attempt Status Update
Date sent:
December 15, 2023
from
Subject:
Explaining the Workflow in Detail has been seen 👀
Date sent:
December 17, 2023
from
Subject:
Your loom is getting a lot of views!
Date sent:
December 17, 2023
from
Subject:
Your December Loom Review 💜
Date sent:
January 3, 2024
from
Subject:
New in Loom: Record and share your videos 60% faster ⚡
Date sent:
January 11, 2024
from
Subject:
💫 You record, Loom AI does the rest.
Date sent:
January 18, 2024
from
Subject:
Your January Loom Review 💜
Date sent:
February 7, 2024
from
Subject:
How likely
Date sent:
February 15, 2024
from
Subject:
⏪ Introducing Live Rewind: recover from recording mistakes in real-time, for free!
Date sent:
February 16, 2024
from
Subject:
Invite to join the exclusive ✨Loomineers✨
Date sent:
February 20, 2024
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Subject:
We're updating our Customer Agreement
Date sent:
April 1, 2024
from
Subject:
One Webinar to Become a One-Take Wonder 🎥
Date sent:
April 9, 2024
from
Subject:
Jonathan, we want to hear from you!
Date sent:
May 3, 2024
from
Subject:
You record it, Loom now writes it. 🎥✨📝
Date sent:
May 8, 2024
from
Subject:
We want your feedback!
Date sent:
May 9, 2024
from
Subject:
Jonathan, did you notice the magic of Loom AI in your last video? ✨
Date sent:
May 30, 2024
from
Subject:
Webinar: Faster, clearer documentation with Loom AI
Date sent:
June 14, 2024
from
Subject:
Your July Loom Review 💜
Date sent:
August 7, 2024
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Subject:
How are we doing?
Date sent:
August 30, 2024
from
Subject:
Try Loom AI – before prices take off! 🚀
Date sent:
September 10, 2024
from
Subject:
Digistorms has been downgraded to Loom Starter
Date sent:
September 19, 2024
from
Subject:
Editing just got easier 🔍
Date sent:
October 16, 2024
from
Subject:
Get your free trial of the best of Loom 🚀
Date sent:
November 6, 2024
from
Subject:
Welcome to Loom Business!
Date sent:
December 4, 2024
from
Subject:
How are we doing?
Date sent:
December 9, 2024
from
Subject:
Your 2024 in Review: What Type of Loom Personality Are You?
Date sent:
December 11, 2024
from
Subject:
Action Required: There's an issue with your recent Loom payment
Date sent:
December 11, 2024
from
Subject:
Action Required: There's an issue with your recent Loom payment
Date sent:
January 4, 2025
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Subject:
Your January Loom Review 💜
Date sent:
February 15, 2025
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Subject:
📸 NEW: Loom’s free screenshot tool
Date sent:
February 26, 2025
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Subject:
Your February Loom Review 💜
Date sent:
March 5, 2025
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Subject:
Let Loom take your meeting notes
Date sent:
March 25, 2025
from

Loom

A video messaging tool that allows users to quickly create and share video recordings. It’s often used for creating video tutorials, providing feedback, and communicating more effectively with remote teams or clients.
See the full email journey in chronological orderSee the full email journey in chronological orderShow original layout
Number of emails:
30
Duration
4 Years
Date Started:
August 25, 2020
Date Ended:
May 05, 2024
Avg time delay:
11 Days

Onboard Free User

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 1, 2025
Date Ended:
Jun 28, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Onboard Paid User

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 1, 2025
Date Ended:
Jun 30, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Educate & Engage

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 1, 2025
Date Ended:
Jun 28, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Win Back Churned User

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 15, 2025
Date Ended:
Sep 26, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Expand User

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 12, 2025
Date Ended:
Sep 2, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Announce New Features

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 15, 2025
Date Ended:
Sep 30, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Celebrate Milestones

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 8, 2025
Date Ended:
Sep 15, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Request Feedback

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 12, 2025
Date Ended:
Sep 2, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Transactional Emails

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
Date Started:
Date Ended:
Avg time delay:
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Engage via Content

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 12, 2025
Date Ended:
Sep 2, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.

Educate & Retain

Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Including integrations and time-saving benefits, using real-world use cases. The series reinforces the habit of recording with Loom by encouraging users to explore its capabilities. By blending education with gentle nudges to upgrade, Loom’s onboarding flow builds confidence, reduces friction, and moves users toward long-term adoption.
Number of emails:
10
Date Started:
January 15, 2025
Date Ended:
Sep 30, 2025
Avg time delay:
Every 2 days
No templates for this touchpoint (yet)

We’re working to trigger every possible touchpoint, so this space will fill up soon.