Hunter email 24

This email announces a product update introducing Unified Credits for Hunter users, simplifying credit usage across search, verification, and enrichment. It is structured with a clear explanation of changes, what to expect post-implementation, and a conversion example, designed to prepare and reassure users. The tone is informative, straightforward, and customer-focused, emphasizing ease of transition and offering support channels for questions.

Subject:

Introducing Unified Credits - coming July 16

Date sent:

June 17, 2025

from

Hunter

<!DOCTYPE html><html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="en"><head><title></title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><style> *{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;text-decoration:inherit!important}#MessageViewBody a{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block img+div{display:none}sub,sup{font-size:75%;line-height:0}#converted-body .list_block ol,#converted-body .list_block ul,.body [class~=x_list_block] ol,.body [class~=x_list_block] ul,u+.body .list_block ol,u+.body .list_block ul{padding-left:20px} @media (max-width:500px){.social_block.desktop_hide .social-table{display:inline-block!important}.mobile_hide{display:none}.row-content{width:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-height:none!important}} </style></head><body class="body" style="background-color:#fef0ec;margin:0;padding:0;-webkit-text-size-adjust:none;text-size-adjust:none"><div style="display: none; max-height: 0px; overflow: hidden; mso-hide:all;">Meet the new simplified, flexible way to use your credits in Hunter from July 16 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div><table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fef0ec;background-repeat:no-repeat;background-size:auto;background-image:none;background-position:top left"><tbody><tr><td><table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-image:url(https://userimg-assets.customeriomail.com/images/client-env-85449/1705333119842_Hunter_Whats%20new_email%20header%201_01HM6WCPYBGWVZ8E39K35G06F6.png);background-position:top center;background-repeat:no-repeat;background-size:auto"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-size:auto;color:#000;width:480px;margin:0 auto" width="480"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-top:32px;vertical-align:top"><table class="html_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;text-align:center" align="center"><div style="display: none; max-height: 0px; overflow: hidden;"> ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ </div></div></td></tr></tbody></table><table class="html_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;text-align:center" align="center"> <style> @media (max-width: 500px) { .row { padding-left: 8px; padding-right: 8px; } } </style></div></td></tr></tbody></table><table class="image_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="width:100%;padding-right:0;padding-left:0"><div class="alignment" align="center"><div style="max-width:120px"><img src="https://userimg-assets.customeriomail.com/images/client-env-85449/editor_images/logo-01HKAERSD49SXB261HQ97TJC15.png" style="display:block;height:auto;border:0;width:100%" width="120" alt="" title="" height="auto"/></div></div></td></tr> </tbody></table><div class="spacer_block block-4" style="height:61px;line-height:61px;font-size:1px"> </div><div class="spacer_block block-5" style="height:25px;line-height:25px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:4px;color:#000;width:480px;margin:0 auto" width="480"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:32px;padding-left:40px;padding-right:40px;padding-top:32px;vertical-align:top"><table class="paragraph_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:15px"><div style="color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:21px"><p style="margin:0;margin-bottom:16px">Hi Jonathan,</p><p style="margin:0;margin-bottom:16px"> On July 16, we’re introducing Unified Credits—a simple and flexible way to spend your credits on search, verification, or enrichment—and more tools to manage them.</p><p style="margin:0">We’ve seen how credit usage shifts: some months focus on finding leads, while others are spent verifying them. Unified Credits mean you don’t have to worry about that split anymore.<br/><br/>Here's what you need to know before July 16.</p></div></td></tr></tbody></table><table class="divider_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-top:10px"><div class="alignment" align="center"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span style="word-break: break-word;"> </span></td></tr> </tbody></table></div></td></tr></tbody></table><table class="heading_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-top:15px;text-align:center;width:100%"><h2 style="margin:0;color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px"><span class="tinyMce-placeholder" style="word-break: break-word;">What's changing?</span></h2></td></tr></tbody></table><table class="paragraph_block block-4" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad" style="padding-bottom:15px"><div style="color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:21px"><p style="margin:0;margin-bottom:16px"><strong>One credit for search and verification</strong><strong><br/> </strong>Use your credits exactly as needed; no more switching between Search and Verification Credits.</p><p style="margin:0;margin-bottom:16px"><strong>More visibility</strong><br/>New tools, like the Credit Dashboard and real-time usage estimations in bulk actions like Email Finder, help you track and plan with confidence. </p><p style="margin:0;margin-bottom:16px"><strong>Flexible top-ups</strong><br/> Credits Over Quota are replaced with on-demand Credit Packs, meaning you can buy what you need, when you need it.</p><p style="margin:0"><strong>Free re-verification</strong><strong><br/></strong>If you upgrade to a paid plan, when you verify an email address in Hunter and store it within Leads, you’ll benefit from free monthly re-verification of your Leads.</p></div></td></tr></tbody></table><table class="divider_block block-5" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-top:10px"><div class="alignment" align="center"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span style="word-break: break-word;"> </span></td></tr></tbody></table></div></td></tr></tbody></table><table class="heading_block block-6" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-top:15px;text-align:center;width:100%"><h2 style="margin:0;color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px"> <span class="tinyMce-placeholder" style="word-break: break-word;">What to expect on July 16</span></h2></td></tr></tbody></table><table class="paragraph_block block-7" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad"><div style="color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:21px"><p style="margin:0">This update will be live on July 16 and applies to Free, Starter, Growth, and Scale plan users. Nothing will change before then.<strong> </strong></p></div></td></tr></tbody></table><table class="list_block block-8" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word;color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.2;text-align:left;mso-line-height-alt:17px"><tbody><tr><td class="pad"><div style="margin-left:-20px"><ul start="1" style="margin-top:0;margin-bottom:0;list-style-type:revert"><li style="Margin:0"> You will move to the new Unified Credits on your next billing cycle renewal, i.e. if your plan renews July 23, you will see the new Unified Credits in your account July 23.<br/><br/></li><li aria-level="1" style="Margin:0">Any Search and Verification Credits in your plan will convert as follows:<div style="margin-left:0"><ul style="margin-top:0;margin-bottom:0;list-style-type:revert"><li aria-level="2" style="Margin:0">1 Search Credit = 1 Unified Credit</li><li aria-level="2" style="Margin:0"> 1 Verification Credit = 0.5 Unified Credits</li></ul></div></li></ul></div></td></tr></tbody></table><table class="paragraph_block block-9" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad"><div style="color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:21px"><p style="margin:0;margin-bottom:16px"><em>For example, if you are on a Starter plan with 500 Search and 1,000 Verification Credits, you will have 1000 Unified Credits when the next renewal is due.</em></p><p style="margin:0">No action is required to implement this change.</p></div></td></tr></tbody></table><table class="button_block block-10" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:15px;padding-top:24px;text-align:center"><div class="alignment" align="center"><a href="hunter.io/blog/introducing-unified-credits/?utm_campaign=2025-06+Product+Update+Email%3A+Unified+Credits+%28Free+users%29&utm_content=2025-06+Product+Update%3A+Unified+Credits+%28Starter%2C+Growth%2C+and+Scale+users%29&utm_medium=email_action&utm_source=customer.io" target="_blank" style="color:#ffffff;text-decoration:none;"> <span class="button" style="background-color: #fa5320; border-bottom: 1px solid #D44519; border-left: 0px solid transparent; border-radius: 4px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #ffffff; display: inline-block; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; font-weight: 700; mso-border-alt: none; padding-bottom: 8px; padding-top: 8px; padding-left: 16px; padding-right: 16px; text-align: center; width: 100%; word-break: keep-all; letter-spacing: normal;"><span style="word-break: break-word; line-height: 19.5px;">Read more about Unified Credits</span></span> </a></div></td></tr></tbody></table><table class="heading_block block-11" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-top:15px;text-align:center;width:100%"><h2 style="margin:0;color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px"><span class="tinyMce-placeholder" style="word-break: break-word;">Questions?</span></h2></td></tr></tbody></table><table class="paragraph_block block-12" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad"><div style="color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.8;text-align:left;mso-line-height-alt:25px"><p style="margin:0">If you have any questions about the upcoming change, feel free to reply to this email.</p></div></td></tr></tbody></table><table class="paragraph_block block-13" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad"><div style="color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.8;text-align:left;mso-line-height-alt:25px"><p style="margin:0;margin-bottom:16px"> </p><p style="margin:0">Best,<br/>The Hunter Team</p></div></td></tr></tbody></table></td></tr></tbody></table></td></tr> </tbody></table><table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;border-radius:0;color:#000;width:480px;margin:0 auto" width="480"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top"><div class="spacer_block block-1" style="height:25px;line-height:25px;font-size:1px"> </div></td></tr></tbody></table></td></tr></tbody></table><table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;border-radius:0;color:#000;width:480px;margin:0 auto" width="480"><tbody><tr><td class="column column-1" width="50%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:middle"><table class="heading_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-bottom:8px;padding-left:8px;text-align:center;width:100%"><h2 style="margin:0;color:#4c555e;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;font-weight:700;letter-spacing:normal;line-height:2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:24px"><span 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