Hunter email 20

This email from Hunter Web Services provides a balanced message combining a warning about upcoming Outlook email authentication requirements (SPF, DKIM, DMARC) with actionable advice on setting up these protocols to improve cold email deliverability. It transitions into highlighting the importance of relevance in cold emails, introduces the Value Proposition Canvas as a tool for crafting more relevant messaging, and invites recipients to engage with future monthly insights on email outreach. The structure is informative and educational, using a professional yet approachable tone with visual elements and multiple links for deeper learning, plus clear unsubscribe and contact options.

Subject:

Another reason to implement SPF/DKIM/DMARC

Date sent:

April 14, 2025

from

Hunter

<!DOCTYPE html><html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" lang="en"><head><title></title><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><style> *{box-sizing:border-box}body{margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;text-decoration:inherit!important}#MessageViewBody a{color:inherit;text-decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table{mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block img+div{display:none}sub,sup{font-size:75%;line-height:0}#converted-body .list_block ol,#converted-body .list_block ul,.body [class~=x_list_block] ol,.body [class~=x_list_block] ul,u+.body .list_block ol,u+.body .list_block ul{padding-left:20px} @media (max-width:500px){.social_block.desktop_hide .social-table{display:inline-block!important}.image_block div.fullWidth{max-width:100%!important}.mobile_hide{display:none}.row-content{width:100%!important}.stack .column{width:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:table!important;max-height:none!important}} </style></head><body class="body forceBgColor" style="background-color:transparent;margin:0;padding:0;-webkit-text-size-adjust:none;text-size-adjust:none"><table class="nl-container" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:transparent;background-size:auto;background-image:none;background-position:top left;background-repeat:no-repeat"><tbody><tr><td><table class="row row-1" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#00569c;background-size:auto"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-size:auto;color:#000;width:480px;margin:0 auto" width="480"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-top:32px;vertical-align:top"><table class="html_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;text-align:center" align="center"><div style="display: none; max-height: 0px; overflow: hidden;"> ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ </div></div></td></tr></tbody></table><table class="html_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;text-align:center" align="center"> <style> @media (max-width: 500px) { .row { padding-left: 8px; padding-right: 8px; } } </style></div></td></tr></tbody></table><table class="image_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="width:100%;padding-right:0;padding-left:0"><div class="alignment" align="center"><div class="fullWidth" style="max-width:480px"><img src="https://userimg-assets.customeriomail.com/images/client-env-85449/1744227623172_hunter_logo_white_01JRE12RBNS6PRMFG0KAMHTNXK.png" style="display:block;height:auto;border:0;width:100%" width="480" alt="" title="" height="auto"/></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-2" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-size:auto"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-size:auto;border-radius:4px;color:#000;width:480px;margin:0 auto" width="480"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:32px;padding-left:40px;padding-right:40px;padding-top:32px;vertical-align:top"><table class="paragraph_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad"><div style="color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.8;text-align:left;mso-line-height-alt:25px"><p style="margin:0;margin-bottom:16px">We have some good news and some bad news.</p><p style="margin:0;margin-bottom:16px">The bad:</p><p style="margin:0;margin-bottom:16px"> Based on a <a href="https://cio-mail.hunter.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" target="_blank" rel="noopener" style="text-decoration: underline; color: #0578d6;">recent announcement</a>, Outlook will soon require SPF, DKIM, and DMARC. Non-compliant messages will first hit Junk. Gmail, however, has long required full email authentication.</p><p style="margin:0;margin-bottom:16px"> It is consistently true that about one-third of cold email senders fail to configure SPF, and even more don't configure DMARC. Authentication records are crucial for improving cold email deliverability. </p><p style="margin:0;margin-bottom:16px">On a brighter note, if you have access to your email domain’s DNS settings, setting up authentication is really simple. And depending on your setup, it can take as little as 5 minutes.</p><p style="margin:0;margin-bottom:16px"> Don't overlook this deliverability boost!</p><p style="margin:0">(And remember to audit your existing records on a regular basis!)</p></div></td></tr></tbody></table><table class="button_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-top:24px;text-align:center"><div class="alignment" align="center"> <a class="button" href="https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VBQUxYTzVRS3p6dVVDQVpZMGF1WUtXT1kzODdNSndFMDJQZz09IiwiaHJlZiI6Imh0dHBzOi8vaHVudGVyLmlvL2NvbGQtZW1haWwtZ3VpZGUvZW1haWwtYXV0aGVudGljYXRpb24tcHJvdG9jb2xzLz91dG1fY2FtcGFpZ249MjAyNS0wNCtDb250ZW50K05ld3NsZXR0ZXJcdTAwMjZ1dG1fY29udGVudD1WaXN1YWwrZm9ybWF0XHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJjOTliMDVjMzAxYTM0N2I1Y2VlNTAyIiwibGlua19pZCI6MTEwNn0/a5a1106575fc462dd09f19b58bb77e5af7cb5711cc292e2b272c3742116afa4d" target="_blank" style="background-color:#00569c;border-bottom:1px solid #00569c;border-left:0px solid transparent;border-radius:4px;border-right:0px solid transparent;border-top:0px solid transparent;color:#ffffff;display:block;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;font-weight:700;mso-border-alt:none;padding-bottom:8px;padding-top:8px;text-align:center;text-decoration:none;width:100%;word-break:keep-all;"><span style="word-break: break-word; padding-left: 16px; padding-right: 16px; font-size: 13px; display: inline-block; letter-spacing: normal;"><span style="word-break: break-word; line-height: 19.5px;">Read about email authentication</span></span></a> </div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-3" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;border-radius:0;color:#000;width:480px;margin:0 auto" width="480"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top"><table class="divider_block block-1" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div class="alignment" align="center"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span style="word-break: break-word;"> </span></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-4" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;border-radius:4px;color:#000;width:480px;margin:0 auto" width="480"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:32px;padding-left:40px;padding-right:40px;padding-top:32px;vertical-align:top"><table class="paragraph_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad"><div style="color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.8;text-align:left;mso-line-height-alt:25px"><p style="margin:0">As our <a href="https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VBQUxYTzVRS3p6dVVDQVpZMGF1WUtXT1kzODdNSndFMDJQZz09IiwiaHJlZiI6Imh0dHBzOi8vaHVudGVyLmlvL2Jsb2cvdGhlLXN0YXRlLW9mLWVtYWlsLW91dHJlYWNoLz91dG1fY2FtcGFpZ249MjAyNS0wNCtDb250ZW50K05ld3NsZXR0ZXJcdTAwMjZ1dG1fY29udGVudD1WaXN1YWwrZm9ybWF0XHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJjOTliMDVjMzAxYTM0N2I1Y2VlNTAyIiwibGlua19pZCI6MTQxN30/bfc63fb66365bd03bbbff6e1a40f803c53083addc048d6df2655f6e2d8276265" target="_blank" class="" style="text-decoration: underline; color: #0578d6;" rel="noopener">State of Email Outreach</a> report shows, relevance is the single most important success factor when sending cold emails. </p></div></td></tr></tbody></table><table class="image_block block-2" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="width:100%"><div class="alignment" align="center"><div style="max-width:400px"><img src="https://userimg-assets.customeriomail.com/images/client-env-85449/1744226959376_img_01JRE0EG9EQWAM993ZZ45G9DCN.png" style="display:block;height:auto;border:0;width:100%" width="400" alt="" title="" height="auto"/></div></div></td></tr></tbody></table><table class="paragraph_block block-3" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad"><div style="color:#28323b;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.8;text-align:left;mso-line-height-alt:25px"><p style="margin:0;margin-bottom:16px"> Lack of relevance was named by 71% of decision makers as the leading reason why they don't reply to cold emails.</p><p style="margin:0;margin-bottom:16px">But it's not always clear how to make your messages relevant.</p><p style="margin:0">If this resonates, then make sure you get familiar with the Value Proposition Canvas.</p></div></td></tr></tbody></table><table class="image_block block-4" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="width:100%"><div class="alignment" align="center"><div style="max-width:400px"><img src="https://userimg-assets.customeriomail.com/images/client-env-85449/1744228560955_value-proposition-canvas_01JRE1ZCGW6TMZQ18MTYVF7FZM.png" style="display:block;height:auto;border:0;width:100%" width="400" alt="" title="" height="auto"/></div></div></td></tr></tbody></table><table class="paragraph_block block-5" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad"><div style="color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.2;text-align:left;mso-line-height-alt:17px"><p style="margin:0;margin-bottom:16px">This simple exercise helps bridge the gap between features and the specific needs of your prospects.</p><p style="margin:0"> Get this right for a specific market segment, and you'll watch your reply rate skyrocket.</p></div></td></tr></tbody></table><table class="button_block block-6" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad" style="padding-top:24px;text-align:center"><div class="alignment" align="center"> <a class="button" href="https://cio-mail.hunter.io/e/c/eyJlbWFpbF9pZCI6ImRnVEptd1VBQUxYTzVRS3p6dVVDQVpZMGF1WUtXT1kzODdNSndFMDJQZz09IiwiaHJlZiI6Imh0dHBzOi8vaHVudGVyLmlvL2NvbGQtZW1haWwtZ3VpZGUvdmFsdWUtcHJvcG9zaXRpb24tY2FudmFzLz91dG1fY2FtcGFpZ249MjAyNS0wNCtDb250ZW50K05ld3NsZXR0ZXJcdTAwMjZ1dG1fY29udGVudD1WaXN1YWwrZm9ybWF0XHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwiaW50ZXJuYWwiOiJjOTliMDVjMzAxYTM0N2I1Y2VlNTAyIiwibGlua19pZCI6MTQ0OH0/a93a389ff8dff2ca3370a12ded41d2a64b0a9ba1c7df7afef6246f85766ff29b" target="_blank" style="background-color:#00569c;border-bottom:1px solid #00569c;border-left:0px solid transparent;border-radius:4px;border-right:0px solid transparent;border-top:0px solid transparent;color:#ffffff;display:block;font-family:'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;font-weight:700;mso-border-alt:none;padding-bottom:8px;padding-top:8px;text-align:center;text-decoration:none;width:100%;word-break:keep-all;"><span style="word-break: break-word; padding-left: 16px; padding-right: 16px; font-size: 13px; display: inline-block; letter-spacing: normal;"><span style="word-break: break-word; line-height: 19.5px;">Read about the Value Proposition Canvas</span></span></a> </div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table class="row row-5" align="center" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;border-radius:0;color:#000;width:480px;margin:0 auto" width="480"><tbody><tr><td class="column column-1" width="100%" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top"><table class="divider_block block-1" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="pad"><div class="alignment" align="center"><table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span style="word-break: break-word;"> </span></td></tr></tbody></table></div></td></tr></tbody></table><table class="paragraph_block block-2" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class="pad"><div style="color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.2;text-align:left;mso-line-height-alt:17px"><p style="margin:0"> This is the first edition of our refreshed monthly email series. Each month, we’ll share insights and actionable tips on topics like:<a href="https://cio-mail.hunter.io/unsubscribe/dgTJmwUAALXO5QKzzuUCAZY0auYKWOY387MJwE02Pg==" target="_blank" class="" style="text-decoration: underline; color: #0578d6;" rel="noopener"></a></p></div></td></tr></tbody></table><table class="list_block block-3" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:1.2;text-align:left;mso-line-height-alt:17px"><tbody><tr><td class="pad"><div style="margin-left:-20px"><ul start="1" style="margin-top:0;margin-bottom:0;list-style-type:revert"><li aria-level="1" style="Margin:0">Creative strategies and personalization techniques for more relevant outreach.</li> <li aria-level="1" style="Margin:0">How artificial intelligence can help drive better 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